Interactive infographics (such as industry models and capability frameworks) can offer many benefits to organisations.
Here are 8 great reasons why and how interactives can help:
Data Visualisation (they look seriously awesome)
Why: Interactive infographics provide a visually appealing way to represent complex data and industry frameworks.
How: We use clickable charts, graphs, and diagrams to make information more digestible, helping stakeholders understand intricate concepts quickly.
Engagement and Interaction (people can’t help but click!)
Why: Interactive features encourage a high level of engagement and active participation, driven by curiosity and clarity-seeking.
How: Users can click, hover, or interact with different elements, making the information more memorable and improving user engagement.
Knowledge Transfer (they simplify complex information)
Why: Interactive infographics facilitate effective knowledge transfer.
How: By presenting information in a dynamic format, users can grasp concepts more easily, enhancing the learning experience.
Convey Updates (ensure the latest information is seen)
Why: Industry frameworks often evolve, and information needs to stay current and be noticed by it’s audience.
How: Interactive infographics can be updated and re-shared easily, ensuring that the organisation’s stakeholders always have access to the latest information.
Storytelling (make “boring” data fascinating)
Why: Interactive infographics can enable storytelling with data.
How: They can guide users through a narrative, helping to convey complex ideas or processes in a compelling and structured manner.
Decision Support (get everyone on the same page)
Why: Organisations often need to make data-driven decisions based on industry trends and frameworks.
How: Interactive infographics can provide decision-makers with a clear overview of relevant data, aiding in informed decision-making.
Brand Communication (people want to learn more about you)
Why: Interactives can be used as a powerful tools for brand communication.
How: By presenting information in a visually appealing and interactive way, organisations can enhance their brand image and effectively communicate their message.
Customisation & Personalisation (make your data more relevant)
Why: Different stakeholders may have different needs and interests.
How: Interactive infographics can be designed with customisable features, allowing users to focus on specific aspects that are relevant to their roles or interests.
In these ways, implementing interactive infographics can contribute significantly to an organisation’s communication, decision-making, and knowledge-sharing processes.