Data Storytelling

  • Communicates insights from data using visual narrative pathways
  • Solves the “wasted data” utilisation problem
  • Makes it easier for businesses to act on complex information
  • Predicted to see significant future growth (according to Gartner, 75% of all data will be consumed through data storytelling by 2025)

Approximately 75% of the data that companies collect remains unused.

Furthermore, 60% of investments in analytics capabilities go to waste because insights aren’t utilised properly.

Which is why 93% of organisations indicate they plan to spend more to strengthen their data and analytics capabilities.

So that’s one of the significant reasons we’re here to help, with our signature capabilities around easy-to-use interactives and digital data storytelling.